The Hero Machine is a new approach to corporate reputation and communications designed for a new society of digital natives who are entrepreneurial and leisure oriented with strong ethics and values.

We help businesses identify, articulate and communicate their unique “wow” factor in way which engages a new generation of employees, customers and wider stakeholders to become true advocates by building understanding and trust.

We believe the current model for corporate communications activity, dominated media relations, so-called thought leadership, profiling of senior people who may or may not be orators, crisis and issues management, needs to be supplemented with fresh approaches to tell your story with power.

Research shows your audiences are increasingly likely to be every more educated but with a short attention span. They don’t read newspapers as much as magazines. They are selective TV viewers, increasingly engaged online at the same time. They want mobile, not static. Their lives are accompanied by music. They are stylish and design aware. Their digital space is their space – corporate involvement needs careful handling.

These audiences increasingly command major corporate budgets and decisions. They are your employees, journalists, they work in institutions which regulate how you work.

That’s why our team thinks differently.

We can write press releases, but alongside, we work with process mapping specialists, photojournalists, news producers, documentary and current affairs editors, broadcast and digital specialists to create more compelling and impactful narrative and content.

The result is your story is clearly understood, and helps you reputation grow organically, sustainably and credibly, driven by word of mouth, adding resonance and depth to the corporate messaging delivered by your CEO and board.