Every business we meet asks us about social media, typically accompanied by sighs, groaning and worried faces. Social media is challenging business to change how it communicates with so many stakeholders. The difficulty lies in the fact that many stakeholders are currently more adept at using social media than business. They’re comfortable on Facebook and Twitter – business is not.
So here’s our guide – the result of eighteen months’ worth of listening, advising, reading, watching, researching a whole range of sources for the best approach to introduce social media.
Download it now by clicking on this link.