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	<title>The Hero Machine</title>
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	<link>http://www.theheromachine.com</link>
	<description>A new model for corporate communications</description>
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		<title>Our new guide to social media strategy</title>
		<link>http://www.theheromachine.com/our-new-guide-to-social-media-strategy/</link>
		<comments>http://www.theheromachine.com/our-new-guide-to-social-media-strategy/#comments</comments>
		<pubDate>Mon, 14 May 2012 15:33:32 +0000</pubDate>
		<dc:creator>Deborah</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.theheromachine.com/?p=699</guid>
		<description><![CDATA[Every business we meet asks us about social media, typically accompanied by sighs, groaning and worried faces. Social media is challenging business to change how it communicates with so many stakeholders. The difficulty lies in the fact that many stakeholders are currently more adept at using social media than business. They&#8217;re comfortable on Facebook and [...]]]></description>
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		<title>Parting gestures from Google and Goldman Sachs employees</title>
		<link>http://www.theheromachine.com/parting-gestures-from-google-and-goldman-sachs-employees/</link>
		<comments>http://www.theheromachine.com/parting-gestures-from-google-and-goldman-sachs-employees/#comments</comments>
		<pubDate>Wed, 14 Mar 2012 11:56:40 +0000</pubDate>
		<dc:creator>Deborah</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.theheromachine.com/?p=661</guid>
		<description><![CDATA[One article is an op ed in the New York Times. The other is a personal blog post. One writer is a banker, one is a software developer. One worked at Goldman Sachs, the other at Google. But both seem to share the same motivation to explain to the world how the changing ethics and [...]]]></description>
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		<title>Data on Pinterest as social commerce driver</title>
		<link>http://www.theheromachine.com/data-on-pinterest-as-social-commerce-driver/</link>
		<comments>http://www.theheromachine.com/data-on-pinterest-as-social-commerce-driver/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 12:13:15 +0000</pubDate>
		<dc:creator>Deborah</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.theheromachine.com/?p=654</guid>
		<description><![CDATA[I&#8217;m finding Pinterest more and more fascinating so I wanted to share what I think is an interesting infographic on its use from , a source of insight on the digital space which I greatly rate. Note the graph showing Pinterest as a referrer to specialist retailers. Pretty impressive. As someone who has spent a [...]]]></description>
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		<title>Pinterest or pinane?</title>
		<link>http://www.theheromachine.com/pinterest-or-pinane/</link>
		<comments>http://www.theheromachine.com/pinterest-or-pinane/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 14:35:51 +0000</pubDate>
		<dc:creator>Deborah</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.theheromachine.com/?p=648</guid>
		<description><![CDATA[4m registered users worldwide is nothing to be sneezed at &#8211; but it&#8217;s not an avalanche of uptake either. So I&#8217;ve been having a play with Pinterest to try and figure out what I think it could be for and I have to agree with everyone who says it&#8217;s strangely compelling if a little elusive [...]]]></description>
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		<title>McDonalds Twitter dress down</title>
		<link>http://www.theheromachine.com/mcdonalds-twitter-dress-down/</link>
		<comments>http://www.theheromachine.com/mcdonalds-twitter-dress-down/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 15:14:35 +0000</pubDate>
		<dc:creator>Deborah</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.theheromachine.com/?p=630</guid>
		<description><![CDATA[There&#8217;s been a lot said about the McDonalds Twitter fiasco, why it happened and how it could have been avoided. I think too many companies are using social media as a very thinly &#8211; in this case, utterly transparent &#8211; way to fish for compliments or get an endorsement. &#8220;Tell us why you like us.&#8221; [...]]]></description>
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		<title>Live Twitter feed caution</title>
		<link>http://www.theheromachine.com/live-twitter-feed-caution/</link>
		<comments>http://www.theheromachine.com/live-twitter-feed-caution/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 12:28:00 +0000</pubDate>
		<dc:creator>Deborah</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.theheromachine.com/?p=580</guid>
		<description><![CDATA[A compelling event was almost ruined &#8211; eclipsed? &#8211; by the distraction of a live Twitter feed last night. Congratulations to ResPublica for a thought-provoking event on the state of play with the Big Society. But I&#8217;m really sorry &#8211; the live Twitter feed was a distraction given the intricate, sometimes technical, sometimes philosophical nature of [...]]]></description>
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		<title>Old boys in age of social media</title>
		<link>http://www.theheromachine.com/old-boys-in-age-of-social-media/</link>
		<comments>http://www.theheromachine.com/old-boys-in-age-of-social-media/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 09:12:43 +0000</pubDate>
		<dc:creator>Deborah</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.theheromachine.com/?p=573</guid>
		<description><![CDATA[Reuters has just engaged Sir Harold Evans as &#8220;editor-at-large&#8221; in a &#8220;roving role&#8221; to widen the appeal of the news agency in face of tough competition from Bloomberg. Is it amazing that in an era of social networks, a supposedly tuned-in organisation such as Reuters should place so much faith in old boy networks? Or [...]]]></description>
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