Comments for The Hero Machine http://www.theheromachine.com A new model for corporate communications Tue, 01 Jun 2010 07:11:54 +0100 hourly 1 http://wordpress.org/?v=3.0.1 Comment on Should business save the world? by Mark Adams http://www.theheromachine.com/should-business-save-the-world/comment-page-1/#comment-36 Mark Adams Tue, 01 Jun 2010 07:11:54 +0000 http://www.theheromachine.com/?p=413#comment-36 No. If: (a) = make money for shareholders. (b) = ponce around saving the world (c) = fire them (d) = sue them (e) = applause And if: (b) achieves (a) then shareholders should (e) Otherwise: Shareholders should (c) and (d) No.

If:
(a) = make money for shareholders.
(b) = ponce around saving the world
(c) = fire them
(d) = sue them
(e) = applause

And if:
(b) achieves (a) then shareholders should (e)

Otherwise:
Shareholders should (c) and (d)

]]> Comment on Should business save the world? by Maja Pawinska Sims http://www.theheromachine.com/should-business-save-the-world/comment-page-1/#comment-31 Maja Pawinska Sims Tue, 18 May 2010 11:44:36 +0000 http://www.theheromachine.com/?p=413#comment-31 Neil Crofts, he of Authentic Business (http://www.amazon.co.uk/Authentic-Business-Create-Your-Perfect/dp/1841126497) fame, based his ideas on the concept that if you are running a business that is totally in tune with your values, you can't help but be successful. I wonder if the same is true of 'good' businesses - that genuinely doing something for the greater good that happens to be within a corporate structure rather than a charity means that profits are inevitable? Neil Crofts, he of Authentic Business (http://www.amazon.co.uk/Authentic-Business-Create-Your-Perfect/dp/1841126497) fame, based his ideas on the concept that if you are running a business that is totally in tune with your values, you can’t help but be successful. I wonder if the same is true of ‘good’ businesses – that genuinely doing something for the greater good that happens to be within a corporate structure rather than a charity means that profits are inevitable?

]]> Comment on Hill & Knowlton sector model by Deborah http://www.theheromachine.com/hill-knowlton-sector-model/comment-page-1/#comment-16 Deborah Wed, 28 Apr 2010 21:05:13 +0000 http://www.theheromachine.com/?p=368#comment-16 That's a really interesting point - Blue Rubicon has certainly been innovative in their use of research and planning too. I suppose the main point of difference is size and global reach. That’s a really interesting point – Blue Rubicon has certainly been innovative in their use of research and planning too. I suppose the main point of difference is size and global reach.

]]> Comment on Hill & Knowlton sector model by lorraine http://www.theheromachine.com/hill-knowlton-sector-model/comment-page-1/#comment-15 lorraine Wed, 28 Apr 2010 15:12:15 +0000 http://www.theheromachine.com/?p=368#comment-15 H&K's change will make them more like blue rubicon....my view is that, give it a year or two and many of the larger agencies will operate this way. H&K’s change will make them more like blue rubicon….my view is that, give it a year or two and many of the larger agencies will operate this way.

]]> Comment on PRCA Founding Fellows are fellows by Natasha Woolsey http://www.theheromachine.com/prca-founding-fellows-are-fellows/comment-page-1/#comment-13 Natasha Woolsey Thu, 22 Apr 2010 14:43:21 +0000 http://www.theheromachine.com/?p=353#comment-13 Thank you for posting this response Deborah - very thought provoking stuff and a great piece of PR for the PRCA. I'm sure that this will inspire the female membership to examine these sorts of opportunities in greater detail. Thank you for posting this response Deborah – very thought provoking stuff and a great piece of PR for the PRCA. I’m sure that this will inspire the female membership to examine these sorts of opportunities in greater detail.

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