I’m finding Pinterest more and more fascinating so I wanted to share what I think is an interesting infographic on its use from , a source of insight on the digital space which I greatly rate. Note the graph showing Pinterest as a referrer to specialist retailers. Pretty impressive. As someone who has spent a [...]

There’s been a lot said about the McDonalds Twitter fiasco, why it happened and how it could have been avoided. I think too many companies are using social media as a very thinly – in this case, utterly transparent – way to fish for compliments or get an endorsement. “Tell us why you like us.” [...]

A compelling event was almost ruined – eclipsed? – by the distraction of a live Twitter feed last night. Congratulations to ResPublica for a thought-provoking event on the state of play with the Big Society. But I’m really sorry – the live Twitter feed was a distraction given the intricate, sometimes technical, sometimes philosophical nature of [...]

Reuters has just engaged Sir Harold Evans as “editor-at-large” in a “roving role” to widen the appeal of the news agency in face of tough competition from Bloomberg. Is it amazing that in an era of social networks, a supposedly tuned-in organisation such as Reuters should place so much faith in old boy networks? Or [...]

It’s not often that PR makes it to the front page of daily newspapers and when it does the news is never good, as this piece in today’s Daily Telegraph shows. This story is no exception and it makes me feel very depressed. Not because PR is being used in such a negative way but [...]