Business stories that we like
Domino’s Pizza
http://www.pizzaturnaround.com/
This is a successful and confident company facing up to its critics in public in order to improve the business. The style is just right for a fast food company with US origins. It’s also a company that seems to have learnt that being liked means it needs to be ok to be teased.
Enterprise Rent-A-Car
https://www.enterprisealive.co.uk/
A company that I (Deborah) have worked with and admired for many years. This is a business that understands that attracting the best talent is not about getting people excited in rental cars but in their career and the culture they are about to join. Rental cars is what they do not who they are.
Babylicious
I (Deborah) have known and admired this business for many years. In fact, it’s more than a business, it’s a crusade for better ready meals for children and toddlers. The product is fantastic, what we like is the fact this company tells a personal story with truth and candour, and seeks to educate mothers into understanding more about food.